Working with the Swell team to redesign their website brought some additional experience in the AI-powered software development industry together with some unique challenges and insights focused on a platform designed for various healthcare spaces from dentistry, vision, pediatrics, dermatology, urgent care, pain management, plastic surgery, neurosurgery, veterinary, and mental/behavioral health. Swell automatically gathers private and public feedback from patients and employees. With better feedback, practices can boost their online reputations, enhance the patient experience, and improve employee satisfaction. I collaborated with their executive team, contributing key insights on design trends and developing buyer personas for various go-to-market strategies
Results: We delivered a redesigned website that contributed to $1.2M in annual recurring revenue representing a YOY increase of 65%.
My role: UX/UI Design, Live Chat Integration, User Journey Mapping, Website Architecture, Research/Analysis, Creative Direction, Logo Design, Photography, Videos, Iconography, Product Logos, Branding Architecture, Color Palette, CRO, and SEO
Swell CX Live Chat Website Integration
I was in charge of creating the chat launcher widget, conversation UI, typing indicators, suggested prompts, feedback options, and configuring the escalation process to sales or support.
