CASE STUDY
AI Assisted Scheduling of Meetings Made Simple
Overview
For 8 years, thousands of sellers at companies like Dell, HP, Okta, and ZoomInfo have used Kronologic to book the meetings their teams couldn't get to. More than 10 million meeting minutes automated. Recognized as the AI that engages your customer base and books the meetings your team never gets to. Point it at the people who already know your brand: accounts up for renewal, customers ripe for cross-sell, the event and webinar leads nobody followed up on. The AI books the meetings, so your reps just show up.
Challenges
I partnered with the Kronologic team primarily because they were in immediate need of a rebrand as well as a redesign of their website. The design and messaging had aged and required a new logo, brand architecture, color palette, icons, website architecture, page load, search engine, and conversion rate optimization. This all needed to be seamlessly integrated using WordPress as the website frameworks and then consistently communicated across their entire digital experience.
My role
UX/UI Design, Website Architecture, Research/Analysis, Creative Direction, Iconography, Branding Architecture, Color Palette, CRO, and SEO
Tools
Figma, FigJam, Adobe CC (XD, Photoshop, Illustrator), WordPress, Google Analytics, Microsoft Clarity, Microsoft O365 (Outlook/Teams/Copilot), Claude
Outcomes
Contributed to a 14X return in pipeline, the team being awarded the Gartner Cool vendor award, and a 30% QoQ revenue increase within the first year.
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