CASE STUDY
Modern UX/UI Meets AI-Enabled Data Protection
Overview
Arcserve is a pioneer in unified data resilience, protecting data from ransomware, cyberattacks, and disasters through simple, flexible, and affordable data protection solutions for small and mid-size organizations. Arcserve is trusted by customers, channel partners, and managed service providers around the globe such as Kawasaki, Sony Music, Naffco and Bloomburg. Arcserve delivers AI-enabled cyber resilience protection and customer support, so IT teams can have streamlined, cost-effective data management and recovery with low TCO. Arcserve solutions address today’s IT cybersecurity challenges for:
Comprehensive Data Protection: Safeguarding data across cloud, on-premises, and hybrid environments with solutions for SMBs and mid-market organizations.
Cyber Resilience: Withstanding ransomware and disasters with AI-enabled protection, immutable backups, and streamlined data recovery.
SaaS Backup: Securing data from Microsoft 365, Salesforce, and other SaaS platforms with simple, flexible, and affordable backup solutions.
Challenges
A merger of Arcserve and StorageCraft brought some unique challenges at every level. Many new challenges our teams from both organizations had never previously been faced with. We were excited with all the possibilities. We needed to deliver a new multilingual website reflecting the merged company's brand and positioning together with an all new modernized UX and UI that remained aligned with the vision the newly joined leadership team provided for the company as a whole. We needed a website which could be fully managed by our internal teams through a CMS powered by Drupal as it was the clear choice that would remain simple to use while highly customizable to meet the many special requirements which the company needed from both the marketing and development teams as well as any future-proofing the IT team could see us needing with the frameworks and security.
My role
UX/UI Design, AI Assistant Integration, User Journey Mapping, Website Architecture, Research/Analysis, Creative Direction, Logo Design, Photography, Videos, Iconography, Product Logos, Branding Architecture, Color Palette, CRO, and SEO
Tools
Figma, FigJam, Adobe CC (XD, Photoshop, Illustrator), Drupal CMS, Google Analytics, Microsoft Clarity, Microsoft O365 (Outlook/Teams/Copilot), Claude
Outcomes
I collaborated closely with Arcserve's leadership, marketing, development, IT teams to implement the needed systems for preparing the website for redesign. We also worked closely with an external agency who was in charge of the Drupal CMS implementation. During the process we discovered key insights where we were able to take advantage of improving the website's language capabilities as well as improvements with security particularly around demo request and software trials. We implemented Google Analytics, Google Ads, Google Tag Manager, and Microsoft Clarity which provided key insights for each of the areas of the site which had form fills or other data requests making it easier to access for users with fewer links to go through. With the overall improvements in engagement there was an 86% increase in page views post-launch, driving a 56% increase in conversion rates over non-personalized content within the first year. The enhanced user experience and optimized functionality achieved a 42% improvement in mobile performance since site launch.
Archie AI Assistant Website Integration
I was in charge of creating the chat launcher widget, conversation UI, typing indicators, suggested prompts, feedback options, and configuring the escalation process to sales or support.
Arcserve Brand Guidelines
Homepage Design
Arcserve SaaS Backup Page
