CASE STUDY
Modern UX/UI Meets AI-Enabled Data Protection & Cyber Resilience
Overview
Arcserve delivers AI-enabled cyber resilience protection and is a pioneer in protecting business critical data from ransomware, cyberattacks, and disasters by offering data protection software as well as SaaS backup solutions design for SMBs and mid-size organizations. Arcserve works with over 30,000 channel partners and managed service providers around the globe across 150 countries and trusted by customers like Kawasaki, Sony, Bloomberg, Naffco and more. Arcserve solutions address today’s IT cybersecurity challenges for:
Comprehensive Data Protection: Safeguarding data across cloud, on-premises, and hybrid environments with solutions for SMBs and mid-market organizations.
Cyber Resilience: Withstanding ransomware and disasters with AI-enabled protection, immutable backups, and streamlined data recovery.
SaaS Backup: Securing data from Microsoft 365, Salesforce, and other SaaS platforms with simple, flexible, and affordable backup solutions.
Challenges
A merger of Arcserve and StorageCraft brought some unique challenges at every level. Many new challenges our teams from both organizations had never previously been faced with. We were excited with all the possibilities. We needed to deliver a new multilingual website reflecting the merged brand and positioning together with an all new modernized UX and UI that remained aligned with the vision the executive leadership team provided for the company as a whole. We needed a website which could be fully managed by the marketing team using a CMS powered by Drupal while also meeting the requirements the company needed from the development and IT teams to ensure the latest standards were met with security.
My role
UX/UI Design, AI Assistant Integration, User Journey Mapping, Website Architecture, Research/Analysis, Creative Direction, Logo Design, Photography, Videos, Iconography, Product Logos, Branding Architecture, Color Palette, CRO, and SEO
Tools
Figma, FigJam, Adobe CC (XD, Photoshop, Illustrator), Drupal CMS, Google Analytics, Microsoft Clarity, Microsoft O365 (Outlook/Teams/Copilot), Claude
Outcomes
I collaborated with Arcserve's leadership, marketing, development, IT teams to prepare the website for redesign. Together we worked closely with an external agency who was in charge of the CMS implementation using Drupal. During the process we discovered key insights where we were able to take advantage of improving the website's language capabilities as well as improvements with security particularly around demo requests and software trials. We implemented Google Analytics, Google Ads, Google Tag Manager, and Microsoft Clarity which provided key insights for each of the areas of the site which had form fills or other data requests making it easier to access for users with fewer links to go through. Improvements came in engagement and brought an 86% increase in page views post-launch, driving a 56% increase in conversion rates over non-personalized content within the first year. The enhanced user experience and optimized functionality achieved a 42% improvement in mobile performance since site launch.
Archie AI Assistant Website Integration
Creation and implementation of the chat launcher widget, conversation UI, typing indicators, suggested prompts, feedback options, and configuring the escalation process to sales or support.
Arcserve Brand Guidelines
Homepage Design
Arcserve SaaS Backup Page
