The 2021 Arcserve–StorageCraft merger brought some unique challenges at every level. We were excited with all the possibilities. We delivered a new multilingual website reflecting the merged company's brand and positioning, resulting in an 86% increase in page views by one year post-launch, driving a 56% increase in conversion rates over non-personalized content within the first year. We enhanced user experience, optimized functionality, and achieved a 42% improvement in mobile performance since site launch.
My role: UX/UI Design, AI Assistant Integration, User Journey Mapping, Website Architecture, Research/Analysis, Creative Direction, Logo Design, Photography, Videos, Iconography, Product Logos, Branding Architecture, Color Palette, CRO, and SEO
Archie AI Assistant Website Integration
I was in charge of creating the chat launcher widget, conversation UI, typing indicators, suggested prompts, feedback options, and configuring the escalation process to sales or support.
