Real-Time Innovations (RTI) is the data streaming company for intelligent distributed systems. RTI Connext® software is the critical nervous system for over 2,000 designs across Aerospace and Defense, MedTech, Automotive, and Robotics. Connext is the only real-time data streaming platform that can both control demanding physical systems and integrate them with cloud applications. RTI helps organizations develop, deploy, and scale intelligence and physical AI from edge to cloud. Working with the RTI team to redesign their website together with updates to their existing brand and web style guides extended my experience in technology while also introducing human-centered designs for in physical AI as well as autonomous systems. I collaborated with their marketing and leadership teams, to bring key insights on design and developing advanced strategies
Results: We delivered a redesigned website that contributed to a YOY increase of over 76% and has continued to support additional success throughout the company as a whole.
My role: UX/UI Design, Website Architecture, Research/Analysis, Creative Direction, Photography, Videos, Iconography, Brand/Website Style Guides, Brand Architecture, CRO, and SEO
Brand Guide
Homepage (below the fold)
