CASE STUDY
Optimized Experience for Physical AI, Software, and Cloud
Overview
Real-Time Innovations (RTI) is the data streaming company for intelligent distributed systems. RTI Connext® software is the critical nervous system for over 2,000 designs across Aerospace and Defense, MedTech, Automotive, and Robotics. Connext is the only real-time data streaming platform that can both control demanding physical systems and integrate them with cloud applications. RTI helps organizations develop, deploy, and scale intelligence and physical AI from edge to cloud.
Challenges
Working with the RTI team to redesign their website together with updates to their existing brand/web style guide brought some unexpected challenges and experience. We were heavily relied upon for introducing a human-centered web experience as a primary focus with a new brand architecture and style guides design for launching their latest product that's centered on physical AI and autonomous systems. I collaborated with their marketing and leadership teams, to bring insights for their website redesign and digital/brand experience and to develop a strategy with these that would help them succeed in these key areas they needed to focus on and grow within the business.
My role
UX/UI Design, Website Architecture, Research/Analysis, Creative Direction, Photography, Videos, Iconography, Brand/Website Style Guides, Brand Architecture, CRO, and SEO
Tools
Figma, FigJam, Adobe CC (XD, Photoshop, Illustrator), Microsoft Clarity, Google Analytics, Visual Studio Code, Monday.com, Slack
Outcomes
We delivered a redesigned website that contributed to a YOY increase of over 76% and has continued to support additional success throughout the company as a whole.
Brand Guide
Homepage (below the fold)
