Unfair Advantage

My team and I were faced with the challenge of coming up with a video that would be fun, engaging, and at the same time serve as a means for educating our global market on how StorageCraft can be an unfair advantage to have as part of their product offering. Our Sales team and many others absolutely loved this video so there was very little that we had to do from a marketing standpoint in order to have this shared with our audiences through social media and other channels. In fact, a generous part of the leads we regularly gather come from our partners who were first introduced to us through these videos. My role in the production of this video was primarily art/creative direction, videography, photography, and audio recording. I also scouted locations, set up the shots with the cameras, microphones, and lighting. I helped direct the interviews while capturing all the audio and visual elements. In post-production, I worked closely with my team and our video editor and provided direction for each sequence.